Knowledge Base    Glossary


Back to knowledge base

Not everyone has to be fluent in everything. For instance, we don’t know how to successfully carry out appendectomy. Moreover, we don’t know how to aim to make the worst possible damage with a cannon or how to conduct tracheotomy with a pen :)

That’s why we totally understand, that not everyone has to know what any expression that we use in our offers, on our website or on the phone mean. The glossary is dedicated to those who would like to understand what we talk about.

HTML /xHTML – HyperText Markup Language; language used in creating websites, enables to describe information included inside a website, attaching meaning to particular parts of the text – forming hyperlinks, paragraphs, headlines, lists and embeds files in a text document, e.g. pictures or database elements. HMTL enables to determine the look of a document in the Internet browser such as Internet Explorer. xHTML is HTML modification with more functions.

In a nutshell: a set of commands responsible for the composition of a website.

CSS – Cascading Style Sheets; it’s a language describing how the website is supposed to be displayed; it’s a set of rules establishing how the content of a chosen xHTML element is supposed to be displayed. By means of this language, font family, text colour, margins, interlinear space or even the positioning of a given browser’s element against other elements or a browser’s window, can be defined. Using the style sheets allow much more possibilities of positioning elements on the website than xHTML does. In other words, xHTML is responsible for the structure and CSS for the website design.

In short, CSS is responsible for the visual aspect of the website.

Java Script (JS) – a script language for the Internet documents. Scripts written with JavaScript can be put directly on HTML sites. This language allows to enrich websites in interesting elements, for instance, to define the reaction to actions initiated by the user, add dynamic elements or fill-in fields to a site.

In short: JavaScript enriches websites in dynamic elements (forms, queries, etc.).

jQuery – library for JavaScript facilitating using it. jQuery allows to achieve interesting animation effects, add dynamic changes of a site or other solutions that influence website’s visual attractiveness.

PHP – PHP Hypertext Preprocessor; an object-oriented programming language designed to create real-time websites. It enables cooperation with many data sources, such as databate management systems, textfiles or web services. It’s perfect for creating complex applications managing plenty of data: the Internet fora, content management systems or online shops.

SQL – Structured Query Language; a structured query language used in creating and modificating databases, as well as uploading and downloading data.

Server –  a program or computer serving other computers connected to the net. It usually shares some resources with other computers or mediates in data transmission between them. Among many services realised by the Internet servers, there are websites or electronic mail services, files transmission, online communication or audio and video streaming, and much more.

In a nutshell: the computer (usually characterised with extraordinary computing power), on which websites, files, etc. are stored.

Apache – the most populat web server, to which the Internet browser sends the web documents access request and the signal of clicking on a link and the forms information. Together with a script language PHP and MySQL database, Apache constitutes one of the most commonly used servers by companies offering online storage.

In a nutshell: the most popular web server software in the world.

Page Rank – a method of attaching index websites with a given numerical value, determining their quality; the mechanism implemented by the creators of Google search and used by the search engine. The higher the PageRank value is, the better position in the search engine the website has, and it’s easier to find.

In a nutshell: the website ranking depending on their quality – the better the quality, the easier to find the site.

Indexing – an analysis of a website conducted with a special programme considering its structure and content; thanks to the indexing of a website, it’s recognised in the search engine’s base by the phrases, on which it’s been analysed. It determines the position of the website among the results found by the search engine, for instance Google.

In a nutshell: placing the websites in order depending on their quality.

CMS – Content Management System; software allowing to easily create a web service and its subsequent update and extension by the editorial non-technical staff. The content of a web server managed by CMS is shaped and presented through simple forms and modules. In other words, thanks to CMS, you don’t have to be a programmer to create websites.

In a nutshell: a device allowing to unassistedly modificate substantial content on a website

CRM – Customer Relationship Management; a set of procedures and devices relevant in the customer relationship management. It’s a software enabling a company to shape clear and mutually satisfying relationship with a customer. For instance, the company, which has access to the detailed database of it clients, through CMR induces the emploees to satisfy the customer’s needs, using the data about his or her preferences, demands relating service or individual behaviours.

In a nutshell: a device allowing to gather and complement information about clients and the actions taken towards them.

Drupal – content management system, enabling a user to easy publish, manage and organise a website. It’s equipped in funcions which offer blogging systems, platforms used in cooperative project making, fora, newsletters, graphic/photo galleries or uploading and downloading files. What distinguishes Drupal, is segment and taxonomy system. Taxonomy is an extended module used in organising content depending on its category.

In a nutshell: management system of the content of a given website.

WordPress – content system management designed primarly for blog service. It’s written in a PHP language and used MySQL database. It’s available for free.

In a nutshell: very popular management system of the content of a given website

Typo3 – one of the most advanced free licence content system management. It’s written in a PHP language. Its default database is MySQL, but there is a possibility to use other database systems.

PrestaShop – open source software for online shops, allowing to unassistedly build and manage an online shop.

Magento – – open source software for online shops, allowing to unassistedly build and manage an online shop.

Mailing – one of online marketing devices; it depends on using an electronic mail as means of communication with present and prospective clients. Advertising or iimage-building nformation attuned to the recipients is sent to the thoroughly categorised addresses.

In a nutshell: advertising/promotional messages sent to the e-mail addresses base.

Cache – it’s a mechanism, in which part of data is additionally stored in a memory characterisd by better parameters. Its aim is to improve the data access speed, which may be possibly useful in the nearest future. For instance, cache memory of a browser means place on a hard disk, where the browser stores visited websites (or parts of them). It accelerates websites viewing, because ther is no need to download them from the Internet again.

In a nutshell: thanks to cache, websites are loaded faster, and a browser stores more.

Google AdWords Search – ads which are displayed next to searching results in the most popular Internernet search engine, Google. The ads are displayed as text links and they are directly related to the typed entry. Google AdWords Search is a very effective form of advertisement, because they are squared in the most effective CPC model (Cost per Click).

CPC (Cost per Click) – it’s a rate of the advertisement effectiveness, counted as a proportion of a number of clicks and costs of the campaign. In fact, CPC means the cost of a singlie click of the banner ad.

Google Display Network (GDN) – Google’s advertisement network. It’s reaches 95% of Polish cybernauts, thanks to which, it’s the biggest advertisement network in Poland. Thanks to GDN the ads may be displayed in a text, graphic or video form. Google Display Network is used by some of the greatest portals like, or GDN also reaches the users of Google services such as Youtube of GMAIL. Through GDN the advertisement can be precisely placed depending on location, keywords or interests.

Publication date: 2014-03-21